01€
VAT from the first EU sale
For non-EU businesses there is no EUR 10,000 threshold. VAT is due in your customer's member state from sale one, at that country's rate.
Launching late 2026 Enquiries open now
Merchant of Record for non-EU businesses
Your route into the European market.
Sell digital products and training to EU consumers without building your own European tax and payment operation. BorderRelay becomes the legal seller for each transaction and carries the EU-facing obligations.
✓Belgian operatorEstablished inside the EU
✓Selective onboardingEvery partner is assessed
✓Built for cross-borderDigital products and training
ONE TRANSACTIONONE ACCOUNTABLE SELLER
NON-EUYour business
LEGAL SELLERBorderRelayEUROPEAN UNIONYour customer
✓ PaymentProcessed
✓ EU VATRemitted
✓ InvoiceIssued
✓ SettlementReconciled
BorderRelay is operated by Borderstride Morrow, an independent Belgian company.
EU VATCOMPLIANT INVOICINGCONSUMER LAWCHARGEBACK HANDLINGTHE ACCESS WALL
European customers bring European obligations.
For a non-EU supplier, access to European customers is not only a payment question. The legal and administrative duties attach to the sale itself.
02▤
Registration, filing and records
Calculating tax is only the start. Registration, OSS returns, euro payments and ten years of auditable transaction records follow.
03⚖
EU consumer obligations
Withdrawal rights, pre-contract information and a formal complaints route still apply when your company is incorporated elsewhere.
04◇
Disputes and payment risk
Chargebacks arrive late, require evidence and can put a payment account at risk. The legal seller has to carry that process properly.
THE RELAY MODEL
You keep the business.
We carry the transaction.
BorderRelay does not replace your brand or your customer relationship. We step into one clearly defined role: legal seller of record for the EU consumer sales routed through us.
Follow a transaction →STAYS WITH YOU
- ✓ Your product
- ✓ Your pricing
- ✓ Your brand
- ✓ Delivery and support
- ✓ Your customer relationship
- ✓ Your non-EU sales
CARRIED BY BORDERRELAY
- ✓ Payment collection
- ✓ EU VAT administration
- ✓ Compliant consumer invoices
- ✓ Formal consumer-law role
- ✓ Chargeback procedure
- ✓ Reconciled settlements
FROM INTEREST TO INCOME
A controlled route to launch.
Because BorderRelay becomes the seller in law, onboarding is deliberate. Every responsibility is made explicit before the first transaction.
- 01
Assessment
We review your company, offering, markets and expected risk profile.
- 02
Agreement
Roles, fees, settlement rhythm and exit terms are agreed in writing.
- 03
Connection
Use hosted payment links or connect your platform through our API.
- 04
Go live
We become seller of record for transactions routed through BorderRelay.
- 05
Settlement
You receive a reconciled statement and invoice us for your share.
PLANNED AVAILABILITY
Late 2026
Early conversations are open now. Companies accepted before launch can prepare their integration and documentation for the first onboarding group.
Join the conversation →QUICK SELF-CHECK
Could BorderRelay fit your business?
Answer three questions. The result stays in your browser and is not transmitted or stored.
◇
Selective by design. Suitability, company provenance, insurability and expected dispute rates are assessed before any partnership.
THE IMPORTANT QUESTIONS
Clear before you commit.
No vague promises. Commercial terms and responsibilities are agreed per partner in writing.
What is a merchant of record?⌄
The party that legally sells to the end customer. It appears on the invoice, charges and remits VAT, is the counterparty under consumer law and carries the payment relationship, including chargebacks. You remain the owner and supplier of the product. BorderRelay owns the transaction.
Do I need an EU VAT registration?⌄
Not for sales that run through BorderRelay. As the seller towards the EU consumer, the VAT obligation on those sales is ours. Your obligations in your own country remain yours.
Which products are accepted?⌄
At launch, BorderRelay focuses on digital products, online courses, training and electronically delivered memberships. Physical goods are outside the initial scope.
What does it cost?⌄
A percentage commission, a fixed amount per transaction and a monthly management fee. Rates depend on volume and risk profile and are agreed per partner after assessment.
When does BorderRelay launch?⌄
The planned launch period is late 2026. Enquiries are already open so suitable companies can be assessed and prepared before the first onboarding group goes live.
Do I keep my brand and customers?⌄
Yes. Your product, pricing, brand, delivery, support and customer relationship remain yours. BorderRelay appears only where the legal seller must be visible.
ENQUIRIES ARE OPEN
Plan your European route before launch.
Tell us what you sell, where your company is established and which European markets you want to reach. We will tell you plainly whether a BorderRelay assessment makes sense.
€Commercial termsQuoted after initial assessment
✓Launch periodLate 2026